Local SEO is the backbone of visibility in Lagos’s competitive digital economy. With over 20 million residents and a booming SME sector, standing out requires geo-targeted optimization. Actionable strategies include: Google Business Profile: Ensure your listing is verified, accurate, and regularly updated with posts. Local Keywords: Use “near me” terms and Lagos-specific neighborhoods (e.g., “Ikoyi web designer,” “Lekki restaurant”). NAP Consistency: Your Name, Address, Phone number must match across directories. Mobile Optimization: Lagos internet traffic is over 75% mobile-based. Reviews & Trust: Encourage authentic reviews on Google and local platforms like VConnect. Pro Tip: Partner with local bloggers or news outlets for backlinks—it boosts both SEO and community trust.